On June 30, 2020, the United States Supreme Court in an 8-1 decision led by Justice Ginsburg affirmed the Fourth Circuit’s opinion that the term “Booking.com” is not generic, i.e. it is not the ordinary name of a service as perceived by consumers, and is therefore eligible for federal trademark registration. United States Patent & Trademark Office v. Booking.com B. V.
Supreme Court Carves Out Protection for Generic Trademarks